What have you learned from your audience research?

When we carried out our research, we decided that to get more of a range of results and opinions, rather than just using a questionnaire, as this method doesn’t always allow the person being questioned to give accurate and valid results, as they feel they need to answer in a way that will benefit the user, thus we also carried out interviews on four people from our year group. We interviewed them on our specific genre type and what they’d expect from the genre. From this we got a vague range of results regarding on how we could start using as a means of developing our own ideas for the promo, making sure to include information we gathered from our results that would help us create a music promo closer to our genre type.  From our research we decided what clothing would be worn during the video and where we would locate our promo so it would meet the conventions of a typical indie genre music promo. I feel as this method of collecting information has worked well as I feel as if we got honest results from our interviewee’s, I also think we interviewed a good range of people, all from different backgrounds and different interests.

The final research I undertook was to post the final products onto a number of social networking websites such as – Facebook, Twitter and Youtube. So that people could watch /see and comment for themselves being as honest as possible. We emailed the band to show them our final piece, but we received no response from them.

As well as this we also interviewed people on our music promo, receiving positive feedback.

Getting this feedback was very useful as we could then see what elements worked and what didn’t – this gave us the information onto how we could have improved it and what worked well with the track. It also helped us understand the message we was giving out, and wanted to put across to the audience, thus it was clear enough and easy for the viewer to understand.

Overall, we gained a large amount of positive feedback. Many or our peers said that they particularly liked the location of where we filmed our performance part of our music promo, as it seemed to fit the genre perfectly, giving us a very realistic conventional miss-en-scene for our band. lot of comments where also made on how parts of the narrative can be confusing, making people unsure of the specific message that we were trying to portray. This is unconventional for an indie genre as the narrative is normally easy to understand, we wanted our narrative to be taken in two ways, literally (death of the character) or theoretically (metaphor of the death of the relationship). This was a positive response for us as a group, as we achieved the main two things which we wanted to, creating a realistic music promo, which included both narrative and performance of the band, where the narrative was interesting and eye catching, yet slightly unclear on some parts. The main point that was made for improvement was to slightly tweak the lip syncing of some of the lines throughout the video, as some parts of it are slightly noticeable.