Unsigned: To overcome the issues of copy write within in this industry, both the artist/band and the track that we obtained were found using the free webiste www.unsigned.com. Finding our artist and track using the website meant that we could use the song this also meant that our artist/band would be alot easier to contact them and ask for their permission to use their track and band name.
Facebook: We used Facebook as a way to carry out research into what people expect of a music promo of a certain genre, through posting up a status of a questionnaire and getting our target markets feedback. Using this technology also meant that we could gain feedback from our final products as we could post them onto the website - this is a means of exhibiting our promotional package.
Twitter: We used Twitter as a way to post our music promo where a large audience could see it. On this website you can retweet an existing product meaning that others that aren't following you are able to see your media product as well and can then still provide feedback. This gave us a strong indication in the speed of which things can be spread across the internet and how quickly they can become 'viral' as such. It also allowed us to get alot of feedback from different people that we don't know but are still in our target market. As I have the most followers on twitter I was the one who was to post the music promo on my Twitter page.
YouTube: YouTube was used throughout the planning stages of our media products/promo. Due to not being able to the recorded track on any websites especially www.unsigned.com. We found another A2 Music Promo that used '4Kicks' as their band - so we detached the audio from their video, this gave us the advantage of members that would perform in our music video to learn certain guitar riffs, drums patterns and the lyrics to the track. We also then uploaded our finished Music Promo to YouTube gaining feedback both positive and negative from members of the public.
Photoshop CS5/6: Photoshop was used to create our Digipak and magazine advert. This programme is very complicated but once you are able to navigate round the programme easily you are able to produce very creative pieces of work - we used a variety of different effects and techniques to the photos which we then attached into another layer to create our Digipak. This programme also allowed us to keep colours in certain parts of photos and keep other sections black and white. Photoshop allowed us to use trial and error to create a successful ancillary task which will demand our audiences attention and make them potentially buy our products. After designing our Digipak and magazine article, we could also keep revisiting them in order to continually improve them.
Final Cut Pro: Within our group I owned an Apple Macbook, with Final Cut pro installed on it. This programme was easier to use compared to final cut, it took a few lessons in order to get used to the new software however it seemed very logical and easy to figure out. The programme is a little similar to iMovie which we used last year to create our Thriller piece - so we could kind of navigate our self round the programme, but I had a friend who was very familiar with the programme so he was able to give me some basic hints which I then passed onto the other members in my group.
Blogger: By updating our media blogs regularly, it allowed us to keep up with all of the thoughts and ideas which we have had through the whole process of our Alevel media experience. By recording all of our notes, we can see the improvements which we have made to initial ideas in order to get the best possible outcome.
Google: Throughout the entire process, Google has given our group the ability to research into our genre, look into potential bands, find us our successful band, and discover all of the information about the music industry we’ve looked into. Without Google giving us the wide range of different websites, we would be unaware of important information and be inexperienced on the world of media when concerning music promos.
Things that we could have improved:
Although we tried very hard to keep all of our shots centred and not shaky and also not including any external objects in our shots, a small amount of objects where included in some of our shots such as cardboard boxes and machinery from the warehouse where we managed to perform our performance section of our music promo. This added extra stress when editing our footage as it was difficult to try and remove certain parts of a shot without ruining our music promo.
Although we had a high quality camera it would have looked more professional if we had access to a HD camera on both our performance and narrative - we had access to a HD camera that we used for our narrative side of our music promo. It is clear that we have used two different cameras on parts of our music promo, which gives us that lack in quality that we wanted throughout our entire promo.
We also needed to make sure that each band member was performing during every take, if one band member thought that they weren't in the shot, then they would just sit there and do nothing - making us loose a lot of footage that would have been very useful.
Due to our lighting being positioned in one corner, shadows on the floor were visible and as a group we needed to pre plan every camera shot making sure that no shadows of the film crew where in the shots - this would make our promo look very unprofessional from the audiences point of view as the crew and camera are meant to remain invisible throughout the shooting of the music promo and editing stages.
Using a wide range of technology that was used throughout our production has given me the confidence to perform other media tasks that I wouldnt have even attempted due to the fear of failure or not being up to scratch. I feel more confident in editing video and photos, especially photos as I am alot more confident in editing photos, that I regularly go out to take photos of my brother when he plays rugby. I also feel much more knowledgable about the music industry and have a further insight into how everything is created and the way of the music world.
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