How effective is your main product and ancillary tasks?

The three products we produced as a group all work well together as they all clearly show off the band and the name of the single being promoted. As well as this they all have a similar theme to them, meaning that anything that relates to this will quickly be connected to this song and band giving it a good amount of publicity and the people will recognise the band quickly getting it well known. As well as this they all have a clear connection with each other, which will help promote the band quickly making them easily recognisable and due to the theme and images shown, all thoughts will be good from the viewers, thus the publicity gained from these promotional packages will be good.  

Due to the magazine advert and digipak having the same images, font style and ideas the track will be so easily linked to these two promotions, this will help one another to promote each other, as they are so easily recognised. 

Each of these texts will be exhibited using traditional media methods, for example – music channels, music magazine and record stores. All of these methods reach a large number of our target market and keep in well with the theme of images and skill we want running through our products, this will help the band giving a good initial expression. Less and less people are visiting music stores, so selling the song online, such as iTunes is a substitute to selling it in stores. I will also exhibit the three texts on: Facebook, Youtube, iTunes and the Internet. This is due to the increasing number of people using the internet, be it watching videos, buying online, or listening to music compared to the traditional methods, this method of promoting music is much more efficient and successful – if we didn’t use this method of distribution we may have missed out on a big chunk of our audience/target market. The benefits of using and consuming music in this way is much more efficient and the larger market of the audience will be exposed to the band/track as it’s the modern way to sell music etc – a growing number of people are using this method which will lead to an increase in profit.

Above our Digipak and our magazine advert are shown - These two types are media are very similar. We went for a very authentic style to our Digipak, keeping every panel similar to the others. The CD will be located on the top middle panel (the drums) - with the front panel being the top right one (with the band on it and the band name) the back panel is the top left one (with all the songs on it and the ghost face in the background).

The magazine advert was created using Adobe photoshop CS6 on the macs that are available at school. We tried to make the advert look as appealing as possible by making it look similar to our Digipak - this was so that the audience could relate to two immediately and wouldnt confuse the advert to be promoting another Digipak.