4Kicks are a rock indie pop band
They are signed to "Sony Music Entertainment."
This is the second largest music company in the world. It is now owned and controlled by
"Song Cooperation of America"
It was a company founded in 1929 made from the merging of many record companies. It was created in the USA as a subsidary of Japan's Sony cooperation. The sony headquarters lies in New York, with a chairman who is called Doug Morris.
The sony website offers users deals, in order to grab their attention to buy into their music.
They have multiple strategies such as a "free listening trial" giving them a taster of different bands/artists that they might like.
The website allows users to filter through the music by selecting certain genres etc, which they are most interested in, or are looking for a certain song - the website also shows the users the most popular bands listened to at the moment. This will allow 4Kicks target market the ability to find them with ease and not wasting time looking for them, also this would save 4Kicks having to promote themselves to appear into the public.
Influential bands of our chosen genre are 'The Script', 'Scouting For Girls' and many more other, have also used Sony Music Entertainment to promote themselves and getting them into the public, this is why we have chosen them to promote 4Kicks. Proof of success with the same genre has encouraged us that they would be an ideal choice for our band to be promoted by them.
Traditional media institutions, where marketing is performed are struggling to compete and survive in today modern market, this is because the internet is taking over where people are more likely to buy MP3 to put onto their iPods rather than buying CD's and uploading them, websites or organisations that are very successful in this market are iTunes and Amazon - they both sell MP3s to download onto media devices. This year the outlet store HMV has gone into administration due to the lack of sales in music and films as they are loosing out to the internet sales. This is creating such media shops to die our, traditional methods of marketing such as this are shown to be losing their touch, due to not being able to keep up with the rate of sales in todays competitive market which is occurring online rather than in stores. Our main worry is that our band '4Kicks' is going to lose out on sales as our main target market (students) will be able to get hold of our media illegally due to the ease of the internet - this is becoming very popular in todays world, a lot of bands etc are loosing out on sales due to illegal downloads off the internet.
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