Exhibtion

Bauer Media

Bauer Media Group has a 50% stake in the British television company 'Box Television' Box Television acts as the main music producer in Britain - producing several popular music channels across the UK, these include:

• 4Music
• The Box
• Heat
• Kerrang
• Kiss
• Magic
• Smash Hits

Bauer Media also has a large number of offices that are located all over the world, this would be a big advantage as then a large number of countries would also see the music promo - spreading our promo all across the world. Below is a list of where offices are located:

• Germany
• USA
• Spain
• France
• Austria
• Poland
• Portugal
• Romania
• Hungary
• Czech Republic
• Mexico
• China
• Russia
• Slovakia
• United Kingdom
• Nigeria
• Australia

By targeting countries all over the world, our Indie Band are available on the music channels which millions of people have access to - our band can also go on tour to these other countries when they become more successful, increasing future sales and profit, but also making them alot more known to other across the planet. This allows us to promote the band to 19 million UK adults alone at one time, plus multiple other countries.

Bauer Media also own the popular magazine 'Q' which is known globally:

'Q' is a popular and successful magazine that is released monthly here in the UK. The two men which founded the magazine are David Hepworth and Mark Ellen, at first they were dismayed, they thought that there was a huge market who weren't targeted but regularly bought music CD's. Q magazine puts its self in another league compared to other music magazines, this is because of its monthly production and high standards of printing and photography. This shows that the company is of a high quality and has very high standards, everything being put into the magazine will be of very good quality due to the large sum of money being put into each edition. Producing a high quality magazine and putting large sums of money into the publishing encourages buyers to spend their own money on it due to the attractive and eye catching covers, that they regularly have on the front and the clear images that will be shown inside of the magazine. Q is published by Bauer Media Group and would be the best form of exhibition for our band '4Kicks' - giving them huge advertisement and getting their foot in the door of the music world. Q pride themselves in advertising the newest up and coming bands, usually of the indie genre. So this is perfect for our Indie band as the target market of the magazine are regular buyers so this would get our band well known by the Indie audience thus increasing sales as everyone will have knowledge of the band branding and style of music they play. People end up relying on Q magazine as a way to inform them with the up to date information on the music world (preferred genre indie).

This magazine is also available to be read and researched online. By it having it's own website, users are able to vote on polls on bands, and be part of other interactive things that the magazine can't offer. The magazine also uses a 5 star rating system. This rates bands adverts, singles and other aspects they may create in order to promote. We used this star rating when thinking about our magazine advert, as a rating usually appears. Customers see this and think that if a professional company rates the band highly, then they are likely to enjoy their music. This magazine influenced our magazine advert as we rated our band  with "****" this four star rating shows the band to be worth the customers time and money.