Conventions of a Digipak and Magazine advertisement

The Digipak and magazine advertisement are part of campaign to promote the artist. These are things a campaign will typically include:

• A regonisable font used across the campaign E.g. Album, Digipak or magazine advertisement.
• The colour theme would stereotypically be simple and used throughout the campaign with little or no change.
• Usually they're will also be symbolic objects, pictures etc that will refer to the band or artist. This will give the audience a little hint and arouse interest.

Here are some examples of the same genre we have chosen; Indie Pop:

 

 

These Digipaks are very symbolic to the band, they have the same look as the band. They arent completely different to the look of the band. The top one is a 4 side digipak where as the bottom one is a 2 sided digipak, this can differ from how many songs the band has in the album, to how the band likes to represent themselves.